4/20 is only days away, and every cannabis company wants to measure their success. The holiday is especially important for retailers. Measuring 4/20 success can take many forms, from increasing sales, transactions, to new customer acquisition. Appature is happy to announce two new reports to help measure your 4/20 success!
4/20 comparison lets you see sales performance of past 4/20 events. Not only track whether your total sales have been growing, you can dive into the details and understand which categories and subcategories of products saw growth or declined across the years.
4/20 vs average day helps your organization understand just how big of a boost you get from 4/20 by comparing its sales vs an average day the month before and an average day the month after. Do the volume of sales help account for the amount of discounting you do? Are you over discounting to your detriment? how many more customers are coming in?
It is no secret that 4/20 is a make-or-break holiday for most retail locations. But you won’t know how to improve if you don’t check and measure your performance. Measuring 4/20 Success to understand your business and make data driven decisions, with Appature. thanks and happy reporting!