As a cannabis business owner, you know that effectively managing your dispensary can be challenging. To create loyal customers, it’s important to use data-driven strategies, to tailor your promotions and discounts. That’s where Appature comes in. With Appature, you can spot cannabis retail trends based on demographics data with ease.
Our platform helps you identify your largest customer groups based on age and gender, as well as the products they prefer. By analyzing your customer data, you can spot retail trends based on demographics and make informed decisions about your inventory.
Using Appature, you can create targeted marketing campaigns aimed at specific customer segments and track their success. This enables you to measure the growth of each customer group and fine-tune your promotions and discounts to maximize customer loyalty.
Additionally, Appature can help you prioritize which products to promote and discount based on your specific customer base. By tailoring your promotions and discounts to their interests, you can create lasting relationships and loyal customers for life.
Here is how you can learn who makes up your current customer base by viewing your customer demographics broken down by age and gender:
Create marketing campaigns, and measure their success by tracking the growth of the targeted customer segment:

Finally, tie your customer demographics to the products they like most. Keep those new customers around by creating promotions, discounts and bundles tailored to their interests, creating lasting relationships and customers for life.

Appature maximizes the value of your inventory by showing you which products to prioritize for your specific customer base. With our platform, you can create a better customer experience and drive more sales. Contact us for a demo today at support@appature.io and start taking your cannabis business to the next level. Thanks and happy reporting!